The art of balancing – Leveraging marketplaces without falling into their traps
In today’s digital world, the opportunities for eCommerce are wider than ever. The low barriers to entry mean that changes are happening not just year by year but month by month. eCommerce owners face the challenge of balancing profitability, competitive offerings, promotional activities, customer loyalty, and preferences. Partnering with marketplaces, developing your own eCommerce platform, […]