eCommerce platform migration – TOP 3 mistakes your competition is making
If we ask what eCommerce platform owners fear the most, their top 3 will likely include: platform migration, changing technology providers, and new payment integrations. these fears stem from mistakes that eCommerce B2C businesses repeatedly make.
In this article, you will learn:
- what mistakes nearly 80% of platform owners make during migration – and how to avoid them
- which success factors will help you migrate without losing revenue
- how to ensure a smooth process so migration doesn’t turn into a nightmare
It’s time! when should you migrate your platform?
From our experience, in 70% of cases when clients say,“it’s time to migrate,” they are right. However, their businesses are often not ready. The success of migration depends on proper preparation.
The first common mistake is rushing into it. Platform migration cannot be done “on the fly,” disconnected from sales and marketing activities.
Remember, your platform will send you signals that it’s time for a change.
If you notice performance issues with your system, it’s time to act. If you don’t know whether you have performance problems because you’re not monitoring your platform’s availability, do it now. Check how often your system is unavailable. poor availability is a clear sign that a technology change is near. Another subtle signal is difficulty accessing business data. If you spend more time extracting data than analyzing it, your current technology is holding your business back. Planned changes to your operations (expanding your product range or entering new markets) should also prompt you to analyze whether your platform can handle new technological and UX challenges.
Mistakes your competition makes during migration
- No analysis of the current situation
The principle “first, do no harm” is key but often overlooked. Before starting migration, perform an audit of your current platform to avoid losing elements that work well. the audit should include:
- technology and infrastructure: performance, integrations, speed, brand monitoring
- UX: key user paths, traffic maps, interface
- digital marketing: automation, SEO, visibility
- Working without clear goals
Another mistake is having no specific goals for migration. saying that the platform should “work better” or “generate more revenue” is too vague. Detailed audits can help define clear goals.
From our experience, companies most often aim to achieve higher performance and system stability while expanding their operations, whether vertically (increasing the volume of available products or their variations) or horizontally (new product groups, new customer segments).
- Choosing a new platform because “it works for them”
Blindly copying competitors’ solutions is a trap. every platform must be chosen based on your specific needs: functionality, scalability, integrations, and budget.
Platform Migration is a process – embrace it
eCommerce platform migration is a long process that requires precision. A thoughtful approach will help you avoid problems such as data loss, decreased visibility online, or integration errors and will help you in your eCommerce scaling in the future. The project team plays a crucial role here. it should include: product owner, IT specialists, UX/UI and SEO experts, developers, representatives from operational teams, business analysts
Each team member has a specific role and expertise that the product owner will rely on at every stage of the migration process.
Going live is just the beginning
Going live is an important step, but it’s just the start of your platform’s journey. now it’s critical to monitor results, gather user feedback, and implement improvements. the best version of your platform is the one that continuously evolves based on user needs.
Migration is a challenge, but when well-planned, it brings significant benefits and gives you an edge over the competition. prepare thoroughly, and your platform will perform better than ever!
If you are thinking about migrating your platform, feel free to reach us! We develop B2C and B2B platforms from scratch and work and optimize currently working websites. Check our eCommerce optimization services page.
