Etsy’s holiday campaign for November 2025 and AI features – what to know
- Etsy’s holiday campaign and features at a glance
- A fresh shopping experience from homepage to app
- Gifting made easy with guides and protection
- A limited-edition holiday collection with creative partners
- AI-driven seller tools that power Etsy’s holiday campaign and features
Etsy’s holiday campaign and features at a glance
Etsy’s holiday campaign and features are built to make this season feel personal and warm. The company is rolling out a new holiday marketing push that reaches people on TV, digital, and social. The message is simple and hopeful, saying an Etsy Holiday makes you feel seen. It puts the spotlight on the human touch behind every item, and reminds shoppers that only on Etsy can they find gifts as special as the person who gets them. Alongside the ads, Etsy shared changes that shape the whole shopping journey, from the moment you open the app to the final checkout. These changes aim to make discovery easier and more delightful, and to help buyers and sellers meet with less friction and more joy.
At the center of Etsy’s holiday campaign and features is a fresh look for the app and homepage. Shoppers will see shoppable categories, new visuals, and personalized recommendations as soon as they arrive. The goal is simple, help people find special items faster and with more confidence. Etsy also launched its annual Holiday Trend Edit, which highlights must-have styles for the season. This guide gives shoppers a quick read on what is popular now, and it can spark ideas for thoughtful gifts across many price points. The mix of inspirational content and a cleaner path to products is designed to make browsing feel like a smooth walk rather than a maze.
Discovery now stretches beyond the Etsy site, too. Shoppers can find and even buy select Etsy items through ChatGPT. When someone asks ChatGPT for shopping ideas, it may suggest unique, handcrafted products from Etsy, and for many of those items, buyers can complete the purchase right there. This new doorway to Etsy adds another helpful route, especially for people who like quick, smart suggestions. It also fits the theme that runs through Etsy’s holiday campaign and features, showing up wherever shoppers look for inspiration.
All of these updates land in time for the busiest shopping season of the year. Etsy is also promising tools that make gifting easier and less stressful, which we explore below. Together, the ads, the upgraded experience, and the broader reach form a clear plan. Etsy’s holiday campaign and features bring more ways to discover, more help to decide, and more support to get gifts that match each person perfectly. The tone is optimistic and practical, and it aims to make both browsing and buying feel a bit more magical.
A fresh shopping experience from homepage to app
Etsy is giving its app and homepage a fresh new look, and this change is a key part of Etsy’s holiday campaign and features. The redesign is made to be easier and more delightful, so shoppers can quickly discover special items the moment they arrive. Shoppable categories offer clear paths to browse, and personalized recommendations help people land on items that match their tastes. Refreshed visuals bring out the charm of handmade goods, while still keeping navigation simple. For buyers, this means less time hunting and more time finding gifts that feel just right.
To guide taste and spark ideas, Etsy released its annual Holiday Trend Edit. This edit spotlights styles that are getting attention now, which can make it easier to jump into shopping with confidence. It blends inspiration with action, so a shopper can see a trend and move straight into items that fit it. That kind of bridge matters during the holidays, when time is short and lists are long. It shows how Etsy’s holiday campaign and features connect creative curation with practical tools.
Etsy is also reaching beyond its own front door by tapping into ChatGPT. When someone asks for gift ideas, ChatGPT may suggest unique items from Etsy, and for many of those suggestions, the purchase can even be made directly in ChatGPT. This opens a new channel where discovery and checkout can happen in one place. It helps people who prefer fast, conversational help and it brings Etsy goods to more shoppers in a natural way. This fits the wider aim of Etsy’s holiday campaign and features, which is to meet shoppers wherever they are and remove steps that slow them down.
The overall experience is crafted to feel human, even as it uses smart tech behind the scenes. From the moment a shopper opens the app to the last tap at checkout, Etsy is leaning on clearer design, better signals, and a more welcoming feel. The result is a smoother journey for buyers and a bigger stage for sellers. In short, this fresh experience strengthens the heart of Etsy’s holiday campaign and features, making the magic of the marketplace easier to see and simpler to shop.
Gifting made easy with guides and protection
Holiday shopping can feel hectic, so Etsy is adding tools that make it easier to choose with confidence. A big piece of Etsy’s holiday campaign and features is a set of guides that cut through the noise. Etsy is sharing a Top 100 Gifts list and expert-curated picks for many kinds of recipients. These guides help buyers find ideas across categories and price points, which is a real relief when a shopper is balancing taste, budget, and time. By organizing choice in smart ways, Etsy makes it simpler to spot gifts that feel personal, not generic.
Support continues with practical tools. Etsy’s Purchase Protection Program gives shoppers peace of mind, so they can head into the season knowing they will get what they ordered, on time, or get their money back. Helpful features like Gift Lists and Reminders keep plans on track, while a Shop Local filter lets buyers support nearby sellers. All of this fits the promise behind Etsy’s holiday campaign and features, which is to make the path from idea to delivery smoother and more trustworthy. When someone buys a handcrafted item, they are often buying a story, and protection plus planning tools help that story end well.
Etsy also makes discovery fun with the Holiday Trend Edit, which we mentioned earlier. It adds a spark to the process by pointing to must-have looks, and then linking to products that match. The mix of curated picks and protective policies brings both excitement and calm to the process. That balance is important. During the holidays, people want gifts that stand out, but they also want the safety net of clear policies and easy reminders. Etsy’s holiday campaign and features hold both of those needs at once.
The reach of these tools now extends into new places like ChatGPT, where shoppers can get ideas and sometimes even complete a purchase without switching screens. That is a clear sign of focus on convenience. When you put it all together, Etsy’s holiday campaign and features provide handpicked ideas, solid protection, and helpful planning aids. It is a practical toolkit built for real life, and it shows that Etsy understands what makes holiday shopping feel lighter and more joyful.
A limited-edition holiday collection with creative partners
Etsy is planning a special drop this November, and it speaks to the heart of handmade. As part of the season’s plans, Etsy will debut a limited-edition holiday collection that is co-designed with the company’s Design Awards guest judges, tastemakers and creative couple Molly Baz and Willet, plus this year’s award-winning sellers. The collection is designed to be perfectly giftable and to arrive in time for peak gathering season. This move adds an element of rarity and celebration, which fits the spirit of the holidays and the spirit of the Etsy community.
By teaming up with Molly Baz and Willet and with award-winning sellers, Etsy is lifting up creators who set trends and who know quality well. A limited collection can draw attention and give buyers a new reason to check back in. It also gives sellers a chance to shine during a key window. In that way, the collection sits nicely alongside Etsy’s holiday campaign and features, adding a high-profile spotlight to the platform’s broad set of tools and guides. The drop is meant to feel special, and that feeling can carry into how people think about the rest of their shopping list.
The idea also pairs well with the fresh app and homepage experience. With shoppable categories, personalized recommendations, and refreshed visuals in place, a limited-edition line can be easier to find and enjoy. The Holiday Trend Edit can point people toward the collection, while gift guides can help buyers match items to recipients. It is a connected plan, where inspiration meets action in just a few taps. That connected plan is a strong thread across Etsy’s holiday campaign and features.
For shoppers who love to discover new makers or follow creative tastemakers, this kind of collaboration is exciting. For sellers, it signals that Etsy is investing in moments that bring more eyes to the marketplace. The collection does not stand alone, it adds to the larger story of the season. Along with TV ads, digital and social outreach, and new tools that simplify gifting, it rounds out Etsy’s holiday campaign and features with a clear, festive moment that buyers can look forward to.
AI-driven seller tools that power Etsy’s holiday campaign and features
Etsy is also investing in the seller side, adding AI-driven features that help shops run faster and smarter. The company introduced a listing title tool that gives search-optimized, buyer-friendly title ideas. Sellers can view English-language recommendations on the Search Visibility dashboard, bulk edit titles, and get real-time feedback that guides their edits. Etsy updated its dashboard with clearer notifications as well, covering shipping orders, replying to customer messages, and managing or renewing listings. These improvements aim to save time and streamline the daily work of running a shop, which is extra helpful in the busiest shopping season of the year.
There is more in the pipeline. Etsy recently unveiled a writing assistant that drafts personalized replies to buyers using shop details. It is available to a small group of English-speaking sellers in the United States, and the company plans to offer it to more sellers. A new policy violations page is underway to bring resources together in one place, and the seller community hub is being redesigned with AI-powered search. Earlier this year, Etsy also enhanced its Shop Manager dashboard by speeding it up and making statistics, recent activity, and order information easier to access. All of these moves support Etsy’s holiday campaign and features by helping sellers respond faster and serve buyers better.
Leadership and focus on product are part of the story too. In September, Etsy named Rafe Colburn as its chief product and technology officer, expanding his role from CTO. The marketplace has also shared that it is using AI to shape emails, push notifications, and personalized homepages, and it launched a browseable shopping experience that used AI plus human intelligence to create curated collections. These steps point to a steady push on tools that improve discovery and communication, which can make Etsy’s holiday campaign and features more effective.
The broader retail world is moving this way as well. Companies like eBay, Walmart, and Amazon have rolled out AI tools that help sellers reply to buyers, build listings, and manage inventory. Etsy’s updates fit into that larger trend, while still keeping the focus on unique, handcrafted goods. The company reported a year over year decline in gross merchandise sales and a dip in active buyers in its second quarter, so this holiday season is an important moment to reach and retain more buyers. As one Etsy leader explained in a company post, these changes make it easier to see how a shop is doing and to take action faster. That is the spirit behind Etsy’s holiday campaign and features, a mix of human warmth and smart tools that help everyone have a better season.
